Resume

Marketing and Outreach Coordinator
City of Denton 
August 2019 – Present

• Manage the City’s digital marketing and social media presence across multiple channels, curating content with a resident focus
• Maintain editorial content calendar and manage digital content creation within the Public Affairs department and City-wide with departmental managers and directors
• Oversee a team of departmental communicators to plan for, curate, and execute the creation of the monthly Citizen Connection Newsletter
• Manage all marketing and communications for the Denton Public Library, coordinating with Library staff to create program, event and digital campaigns
• Serve as secondary Public Information Officer, writing press releases and fostering media relations
• Act as in-house communications and marketing aide for a multitude of City departments and act as lead communications liaison for the Library, Solid Waste and Recycling, Community Improvement Services, Customer Service and Dyno Dirt
• Assist with City-wide graphic design requests and lead on graphic design projects such as the Citizen Connection, Denton Public Library Program Calendar, and the annual Utility Rates Brochure
• Assist with the procurement of long-term vendor contracts with printers and mailing service providers

Communications Associate
Essilor of America
April 2019 – August 2019

• Managed content creation for Essilor Pro’s social channels, created and executed an editorial calendar, and worked with internal and external designers to create content
• Oversaw media relationships with top B2B eye care and eyewear magazines, podcasts, and influencers, including 20/20 Magazine, Eyecare Business, InvisionMag, and New Grad Optometry
• Managed B2B print and digital advertising, creating concepts, directing designers, and working with internal brand stakeholders
• Assisted with the development of Essilor Pro’s digital marketing brand strategy and voice
• Directed the deployment of curated a brand across multiple digital channels, working with internal leaders and agencies 
• Assisted with digital marketing agency relationships, guiding campaigns, managing spend, and adjusting based on ad results

Communications Specialist
KFC Global
August 2018 – April 2019

• Partnered with executive stakeholders including the KFC Global CEO to create cohesive, compelling internal and external presentations
• Supported the announcement of KFC’s global sustainability commitment by writing media holding statements and designing the KFC citizenship infographic
• Assisted with coordinating relationships with agency partners to develop quarterly communications strategy planning
• Acted as backup crisis communications point of contact for global KFC markets, assisting with writing media responses
• Worked with internal stakeholders to write and design content for the new global media site
• Nurtured internal brand love by crafting feel-good employee stories for internal communications, including the global newsletter and the Yum! internal news site
• Scripted, filmed and edited internal video series shared locally and across global markets
• Contributed to the 2019 brand communications plan by creating the editorial content calendar and writing key messaging guidelines 
• Revamped the KFC Global LinkedIn page by testing content for audience engagement and creating a social strategy, organically increasing followers by 130%
• Supported the launch of Annual Acts of Colonel-ness, KFC’s first global community service activation, and scripted and edited a recap video that led to KFC’s nomination as a finalist in PR News’ CSR Awards Volunteerism Category

Communications Coordinator
San Angelo Chamber of Commerce
February 2017 – August 2018

• Modernized the biweekly newsletter by condensing content and focusing on engaging
  stories and compelling visuals and increased readership by 11%
• Led the communications plan for all major events including the West Texas Legislative Summit
• Strategically planned the editorial calendar for email and social campaigns
• Worked with the media to tell local business stories and gain coverage for chamber events

Marketing Intern
San Angelo Chamber of Commerce
May 2017 – June 2018

• Created the visual identity for the new “Discover San Angelo!” brand sales packet for the rebrand launch 
• Crafted and optimized graphic advertisements for Facebook and Instagram
• Designed and wrote magazine advertisements, the meetings planner guide and the tourism

Digital Marketing and Social Media Specialist
Jim Bass Cars and Trucks
April 2016 – February 2017

• Designed weekly digital advertisements for Ford and Nissan vehicles 
• Constructed and curated social content for Facebook, Twitter, Instagram and YouTube
• Managed and improved user experience for the four company website