Work Experience
Marketing and Outreach Coordinator
City of Denton
August 2019 – Present
- Manage the City’s digital marketing and social media presence across multiple channels, curating content with a resident focus
- Maintain editorial content calendar and manage digital content creation within the Public Affairs department and City-wide with departmental managers and directors
- Oversee a team of departmental communicators to plan for, curate, and execute the creation of the monthly Citizen Connection Newsletter
- Manage all marketing and communications for the Denton Public Library, coordinating with Library staff to create program, event and digital campaigns
- Serve as secondary Public Information Officer, writing press releases and fostering media relations
- Act as in-house communications and marketing aide for a multitude of City departments and act as lead communications liaison for the Library, Solid Waste and Recycling, Community Improvement Services, Customer Service and Dyno Dirt
- Assist with City-wide graphic design requests and lead on graphic design projects such as the Citizen Connection, Denton Public Library Program Calendar, and the annual Utility Rates Brochure
- Assist with the procurement of long-term vendor contracts with printers and mailing service providers
Communications Associate
Essilor of America
April 2019 – August 2019
- Managed content creation for Essilor Pro’s social channels, created and executed an editorial calendar, and worked with internal and external designers to create content
- Oversaw media relationships with top B2B eye care and eyewear magazines, podcasts, and influencers, including 20/20 Magazine, Eyecare Business, InvisionMag, and New Grad Optometry
- Managed B2B print and digital advertising, creating concepts, directing designers, and working with internal brand stakeholders
- Assisted with the development of Essilor Pro’s digital marketing brand strategy and voice
- Directed the deployment of curated a brand across multiple digital channels, working with internal leaders and agencies
- Assisted with digital marketing agency relationships, guiding campaigns, managing spend, and adjusting based on ad results
Communications Specialist
KFC Global
August 2018 – April 2019
- Partnered with executive stakeholders including the KFC Global CEO to create cohesive, compelling internal and external presentations
- Supported the announcement of KFC’s global sustainability commitment by writing media holding statements and designing the KFC citizenship infographic
- Assisted with coordinating relationships with agency partners to develop quarterly communications strategy planning
- Acted as backup crisis communications point of contact for global KFC markets, assisting with writing media responses
- Worked with internal stakeholders to write and design content for the new global media site
- Nurtured internal brand love by crafting feel-good employee stories for internal communications, including the global newsletter and the Yum! internal news site
- Scripted, filmed and edited internal video series shared locally and across global markets
- Contributed to the 2019 brand communications plan by creating the editorial content calendar and writing key messaging guidelines
- Revamped the KFC Global LinkedIn page by testing content for audience engagement and creating a social strategy, organically increasing followers by 130%
- Supported the launch of Annual Acts of Colonel-ness, KFC’s first global community service activation, and scripted and edited a recap video that led to KFC’s nomination as a finalist in PR News’ CSR Awards Volunteerism Category
Communications Coordinator
San Angelo Chamber of Commerce
February 2017 – August 2018
- Modernized the biweekly newsletter by condensing content and focusing on engaging
stories and compelling visuals and increased readership by 11% - Led the communications plan for all major events including the West Texas Legislative Summit
- Strategically planned the editorial calendar for email and social campaigns
- Worked with the media to tell local business stories and gain coverage for chamber events
Marketing Intern
San Angelo Chamber of Commerce
May 2017 – June 2018
- Created the visual identity for the new “Discover San Angelo!” brand sales packet for the rebrand launch
- Crafted and optimized graphic advertisements for Facebook and Instagram
- Designed and wrote magazine advertisements, the meetings planner guide and the tourism
Digital Marketing and Social Media Specialist
Jim Bass Cars and Trucks
April 2016 – February 2017
- Designed weekly digital advertisements for Ford and Nissan vehicles
- Constructed and curated social content for Facebook, Twitter, Instagram and YouTube
- Managed and improved user experience for the four company website
Education
M.A. in Professional and Technical Communication
GPA – 3.83
University of North Texas
2018 – 2019
B.A. in English, concentrating in Technical and Business Writing
Minor in Public Relations
GPA – 3.75
Graduated Magna Cum Laude with High Honors
Angelo State University
2014 – 2018
Skills
Operating Systems:
Windows, macOS, Android, iPhone
Office/Document Software:
Microsoft Word, PowerPoint, Excel, Publisher, Adobe Acrobat
Design/Creative Suites:
Photoshop , InDesign , Illustrator, Flash, Lightroom
Video Editing:
iMovie, Premiere, Windows Media Editor
Social Media:
Facebook, Twitter, Instagram, YouTube, LinkedIn, Snapchat, Pinterest
Social Media Tools:
Sprinklr, Sprout Social, Hootsuite
E-marketing:
Constant Contact, Mail Chimp and A/B Testing
Style-guide knowledge:
MLA and AP
Coding:
HTML, CSS, XML, XSLT